How data is changing the face of marketing [Q&A]

Thanks to increased ability to collect data in real time, and the use of AI to process and interpret that data, marketers have more opportunity than ever to personalize their offerings to customers. But what does this mean for enterprises when it comes to spending their marketing budgets and establishing a digital strategy? We spoke to the CEO of DMA | Digital Marketing Agency, Solomon Thimothy to find out how digital marketing can be used to drive business growth. BN: What are the most important sources of customer data for marketers? ST: Google Analytics, Facebook Analytics, and the company's CRM.… [Continue Reading]