New Samsung Smart TVs will soon have iTunes built in, support AirPlay 2

Enlarge (credit: Samsung)
Two of tech's biggest rivals are working together: Apple and Samsung partnered to make it easier for people to watch iTunes content. In an announcement coming out of CES 2019, the companies stated that 2018 and 2019 Samsung Smart TVs will gain the ability to play iTunes movies and TV shows this year, along with AirPlay 2 support. Last year's Samsung Smart TV models will get these new features via a firmware update, while all 2019 models will come with them built in.

A new, dedicated app for iTunes holds all users' movies and TV shows purchased through Apple's service. The app will appear in a carousel along with other services including Netflix, YouTube, and Amazon Prime Video.
Previously, iTunes video playback was limited to the iTunes app on Apple devices and Windows PCs, as well as the Apple TV set-top box. That severely limits users' access to movies and shows they purchased from Apple, considering all the new ways people can consume digital content today (smart TVs, set-top boxes, and mobile apps, to name a few). Now, users will be able to log into their iTunes accounts and play movies and shows directly from their Samsung Smart TV without needing a dedicated Apple device.
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