Weather Channel app accused of opaquely selling users' location data

The Weather Channel app holds the accolade of being the most popular mobile weather app, but it is also facing accusations of misleading users into agreeing to allow the company to sell their location data to third parties. A lawsuit filed in Los Angeles this week alleges that the operator of the IBM-owned app -- TWC Product and Technology LLC -- sold user data to at least a dozen companies and failed to make details of this clear to users. The lawsuit says that the data was used to delivered targeted advertising and also to analyze consumer behaviour. See also:… [Continue Reading]