How Google Software Won 2018

Google is relatively new to the hardware game -- at least compared to rivals Apple and Samsung. But it's not just what's outside that matters. An analysis, by Engadget: The Pixel 3 is the best example. Physically, the phone is a more premium version of the Pixel 2. But aside from that, nothing about the Pixel 3's design makes me yearn for the phone. In fact, the 3 XL even has one of the biggest screen notches in the market, which some people find hideous. And yet, the Pixel 3s were still one of our favorite phones of the year, and ended up on our best gadgets list. But if you can stomach the notch, or don't mind using the smaller phone, then boy, will you be blown away by Google's software. Let's start with my favorite -- Call Screening.

On the Pixels, you can have Assistant field calls for you without having to answer the phone or even say a single word. It's easy to dismiss this feature as simply a glorified voice messaging system, but it's so much more than that. Assistant will ask your caller what they want, transcribe what they're saying in real time and suggest actions for you. Say you realize it's your doctor calling. You could ask them more questions, dictate a real time reply, or use a preset action like hang up or promise to call back. Can your voicemail do that? I don't think so.

Nowhere is the importance of software exemplified as effectively as it is in Google's imaging algorithms, which are so powerful they helped the Pixel 3 nab the smartphone camera crown in our tests. Not only can the phones capture clear, colorful pictures with just a single rear camera, but the Pixels produced the nicest Portrait mode effects using pure software alone. And with the magical Night Sight mode, Google easily kicked Apple and Samsung's butts in low light photography, turning dark, noisy pictures into shots that look like they were taken in daytime.

Counter-point: DxOMark's Pixel 3 camera score shows AI isn't enough.

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