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HyperX Cloud Mix review: Pivoting to a mobile lifestyle brand brings mixed results

Friday December 14, 2018. 11:54 AM , from PC World
HyperX wants you to wear its Cloud Mix headset (MSRP $200) all the time—not just for gaming. At your desk? Sure. But also on the train, walking to the grocery store, maybe even while snowboarding. Wherever life takes you, thanks to the Cloud Mix’s built-in Bluetooth capabilities.The Cloud Mix is HyperX's attempt to move up the ladder from a gaming brand to a “lifestyle brand.” Astro made the pivot early, pitching its high-end gaming headsets as a statement, not a mere accessory. Then Razer swung that direction as well, ushering in some sort of RGB-everything future.But can every brand make the pivot? HyperX is a brand that seems steeped in gamer culture more than its predecessors—a brand that started with RAM and other arcane PC necessities. Let’s see how things shook out.To read this article in full, please click here
https://www.pcworld.com/article/3324477/hardware/hyperx-cloud-mix-gaming-headset-review.html#tk.rss_
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