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ASUS CEO Resigns as Company Shifts Mobile Focus To Power Users

Thursday December 13, 2018. 09:42 PM , from Slashdot
Earlier today, ASUS announced that long-time CEO Jerry Shen is stepping down ahead of 'a comprehensive corporate transformation' -- part of which involving a new co-CEO structure, as well as a major shift in mobile strategy to focus on gamers and power users. From a report: In other words, we'll be seeing more ROG Phones and maybe fewer ZenFones, which is a way to admit defeat in what ASUS chairman Jonney Shih described as a 'bloody battlefield' in his interview with Business Next. During his 11 years serving as CEO, Shen oversaw the launch of the PadFone series, Transformer series, ZenBook series and ZenFone series. Prior to that, Shen was also credited as the main creator of the Eee PC, the small machine that kickstarted the netbook race in 2006.

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