Marvel's 'Avengers: Endgame' Trailer Sets New Record: 289M Views In 24 Hours

Marvel's last Avengers movie ended with a cliff-hanger -- leading hundreds of millions of fans to watch the trailer for the franchise's next film, Variety reports:
The 'Avengers: Endgame' trailer was viewed 289 million times in its first 24 hours, after it was released around 5 a.m. PT Friday, according to Marvel Studios. That blasted past the previous record of 230 million views, set a little over a year ago by the studio's 'Avengers: Infinity War.' Behind that was Disney's 'The Lion King' teaser, which racked up 224.6 million views.... The trailer also set a record for Twitter conversation for a movie trailer in the first 24 hours -- with 549,000 mentions -- soaring past previous record holder 'Avengers: Infinity War' (389,000) and 'Black Panther' (349,000).
Mashable also reports on some clever tie-in marketing for another Marvel-related film:
Typing 'AvengersEndgame.com' into your address bar will take you to the official Fox Movies web portal for Once Upon a Deadpool, the family-friendly Deadpool 2 re-cut that uses the same 'reading stories to a sick kid in bed' framing device as The Princess Bride (right down to Fred Savage!).
There's still some question as to whether or not this is an intentional marketing ploy, however. It's definitely something you could see coming out of the Deadpool playbook.

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