Facebook Will Bring Political Ad Transparency Tools To India Ahead of 2019 Elections

As India inches closer to its general elections, Facebook announced today that it is bringing transparency to political ads on its platform in the country early next year. From a report: This would make India the fourth market -- after the U.S., Brazil, and the U.K. -- where Facebook offers users a disclaimer on political ads. Facebook began offering users in the U.S. information about the buyer of a political ad as part of a series of changes last year to fight misinformation and foreign meddling in elections.

Facebook said Thursday that it will also maintain an online searchable Ad Library, as it has in other markets, which will document all the ads related to politics from a particular advertiser alongside other information such as range of impressions, demographics that saw the ad, and the budget that went behind an individual ad. India, which is Facebook's largest market, could be the biggest test yet for whether the company has learned from its recent mistakes.

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