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Why every company has its own font now

Tuesday November 27, 2018. 02:37 PM , from BoingBoing
Spoiler: a mix of corporate vanity and to avoid recurring licensing fees, though Arun Venkatesan elaborates a complex trend.
Sadly, much of the justification behind typefaces from some very admirable companies is quite shallow. I can’t help but feel that some of these companies wanted a custom typeface simply because that’s what everyone else is doing. This cargo cult mentality that is so prevalent in design is at best wasteful and at worst illegal.
https://boingboing.net/2018/11/27/why-every-company-has-its-own.html

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