Why every company has its own font now
Tuesday November 27, 2018. 02:37 PM , from BoingBoing
Spoiler: a mix of corporate vanity and to avoid recurring licensing fees, though Arun Venkatesan elaborates a complex trend.
Sadly, much of the justification behind typefaces from some very admirable companies is quite shallow. I can’t help but feel that some of these companies wanted a custom typeface simply because that’s what everyone else is doing. This cargo cult mentality that is so prevalent in design is at best wasteful and at worst illegal.
May, Thu 23 - 13:34 CEST