In 'Digital India,' Government Hands Out Free Phones To Win Votes

Forget the old American campaign slogan of a chicken in every pot, or the Indian politician's common pledge to put rice in every bowl. The New York Times reports: Here in the state of Chhattisgarh, the chief minister, Raman Singh, has promised a smartphone in every home -- and he is using the government-issued devices to reach voters as he campaigns in legislative elections that conclude on Tuesday. The phones are the latest twist in digital campaigning by the B.J.P., which controls the national and state government and is deft at using tools like WhatsApp groups and Facebook posts to influence voters. The B.J.P. government in Rajasthan, which holds state elections next month, is also subsidizing phones and data plans for residents, and party leaders are considering extending the model to other states.

Chhattisgarh's $71 million free-phone program -- known by the acronym SKY after its name in Hindi -- is supposed to bridge the digital divide in this state of 26 million people, which is covered by large patches of forest and counts 7,000 villages that do not even have a wireless data signal. The plan is to add hundreds of cellphone towers and give a basic smartphone to every college student and one woman in every household to connect more families to the internet and help fulfill the central government's goal of a 'Digital India.' But this election season, many of the 2.9 million people who have received the phones have found themselves targeted by the B.J.P.

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