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Netflix is Testing a Mobile-Only, $3 Subscription To Make Its Service More Affordable

Wednesday November 14, 2018. 01:48 PM , from Slashdot
Netflix is testing a cut-price mobile-only subscription, priced as low as $3 for some, as it explores new packages aimed at widening its appeal in Asia and other emerging markets. TechCrunch: CEO Reed Hastings told Bloomberg last week that the company would test lower-priced packages and it hasn't taken long for those experiments to come to light. The first reports are from Malaysia, where Netflix quietly rolled out a mobile-only tier priced at RM17, or around $4, each month. That's half the price of the company's next cheapest package -- 'Basic' -- which retails for RM33, or around $7.90, per month in Malaysia. A Netflix spokesperson confirmed the Malaysia trial. They added that similar trials are 'running in a few countries' although they declined to provide details. It remains to be seen if this new subscription tier will roll out to other parts of the world.

Read more of this story at Slashdot.
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