In a First, Amazon Begins Mailing 70-page Printed Holiday Toy Catalog To US Homes

Amazon is shipping its first-ever printed holiday toy catalog, titled 'A Holiday of Play,' to millions of customers in the U.S. starting this month, the company said. From a report: 'Amazon is excited to offer a new way for customers to shop for toys this holiday season,' Amazon said in a statement. The catalog comes with a distinct retro look, invoking memories of old Toys 'R' Us catalogs that made the now-defunct toy retailer so successful. Some of the featured toys come with a QR code, allowing readers to instantly scan and shop for more products. Readers can also scan the product images in the catalog with their Amazon App to get more information and add them to their shopping cart. The move is Amazon's latest in following the playbook of traditional brick-and-mortar retailers.

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