Did You Vote? Now Your Friends May Know

A look at VoteWithMe and OutVote, two new political apps that are trying to use peer pressure to get people to vote. From a story: The apps are to elections what Zillow is to real estate -- services that pull public information from government records, repackage it for consumer viewing and make it available at the touch of a smartphone button. But instead of giving you a peek at house prices, VoteWithMe and OutVote let you snoop on which of your friends voted in past elections and their party affiliations -- and then prod them to go to the polls by sending them scripted messages like 'You gonna vote?' 'I don't want this to come off like we're shaming our friends into voting,' said Naseem Makiya, the chief executive of OutVote, a start-up in Boston. But, he said, 'I think a lot of people might vote just because they're frankly worried that their friends will find out if they didn't.' Whom Americans vote for is private. But other information in their state voter files is public information; depending on the state, it can include details like their name, address, phone number and party affiliation and when they voted. The apps try to match the people in a smartphone's contacts to their voter files, then display some of those details. The data's increasing availability may surprise people receiving messages nudging them to vote -- or even trouble them, by exposing personal politics they might have preferred to keep to themselves. Political campaigns have for years purchased voter files from states or bought national voter databases from data brokers, but the information has otherwise had little public exposure outside of campaign use. Now any app user can easily harness such data to make inferences about, and try to influence, their contacts' voting behavior.

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