Mario Segale, Namesake For Nintendo's Mascot, Dies At 84

Iwastheone shares a report from Ars Technica: Mario Segale, the Seattle real estate and construction business owner who inspired the name for Nintendo's famous mascot, passed away on October 27 according to reports from The Seattle Times and The Auburn Reporter. He was 84 years old. Segale owned the business park housing Nintendo's American arcade operation in the early '80s, when the company was busy converting thousands of disused Radarscope cabinets to play Donkey Kong. At the time, Nintendo of America President Minoru Arakawa and other executives were trying to come up with an Americanized name for the game's player avatar, who was still referred to as 'Jumpman' at that point (a name that appears on early Donkey Kong cabinet art). As the story goes, when Segale came to Arakawa to demand payment for a late rent bill, inspiration struck. While the broad strokes of Segale's role in Mario's naming remain consistent, the particulars can change with the retelling. David Sheff's seminal Nintendo history Game Over suggests the executives exclaimed 'Super Mario!' after Segale's visit in 1981 (though the book misspells his name 'Segali'). As Benj Edwards notes in an in-depth 2010 exploration of the tale, though, the 'Super' descriptor for the character wouldn't become common until the release of Super Mario Bros. in 1985. Other retellings over the years go so far as to suggest that the 'Super' came from Segale's role as 'superintendent' of the building, but these stories offer little in the way of direct evidence. Ars mentions a 1993 Seattle Times article that quotes Segale as joking, 'You might say I'm still waiting for my royalty checks.'

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