Are APIs becoming the keys to customer experience?

In recent years, APIs have encouraged the emergence of new services by facilitating collaboration between applications and databases of one or more companies. Beyond catalyzing innovation, APIs have also revolutionized the customer-company relationship, allowing it to provide an accurate and detailed picture of the consumer at a time when a quality customer experience now counts as much as the price or capabilities of the product. Over the years, customer relationship channels have multiplied with consumers who can interact with their brands through stores, voice, email, mobile applications, the web or chatbots. The multiple points of interaction used by customers have… [Continue Reading]