How War in Ukraine Roiled Russia's 'Coolest Company'

The decline of Yandex, the Russian version of Google, is emblematic of the economic and cultural troubles spawned by the invasion. From a report: What a difference a war makes. Just a few months ago, Yandex stood out as a rare Russian business success story, having mushroomed from a small start-up into a tech colossus that not only dominated search and ride-hailing across Russia, but boasted a growing global reach. A Yandex app could hail a taxi in far-flung cities like Abidjan, Ivory Coast; Oslo, Norway; or Tashkent, Uzbekistan; and the company delivered groceries in London, Paris and Tel Aviv. Fifty experimental Yandex robots trundled across the campus of Ohio State University in Columbus, bringing Grubhub food orders to students -- with plans to expand to some 250 American campuses.

Often called âoethe coolest company in Russia,â Yandex employed more than 18,000 people; its founders were billionaires; and at its peak last November, it was worth more than $31 billion. Then President Vladimir V. Putin of Russia invaded Ukraine. Almost overnight, as Western investors bolted from Russia and Western governments imposed harsh economic sanctions, its value dropped to less than $7 billion. The Nasdaq stock exchange suspended trading in its shares. The sudden distaste for most things Russian prompted the company to shutter various international businesses, including the delivery services in London, Paris and Columbus. Thousands of employees -- nearly a sixth of the total -- fled the country.

Its founder, Arkady Volozh, and his top deputy stepped aside after the European Union imposed sanctions on both, accusing them of abetting Kremlin disinformation. The company is not facing insolvency. But its sudden change of fortune serves not just as a cautionary tale for investors in an authoritarian country dependent on the whims of a single ruler. Yandex is emblematic, too, of the problems Russian companies face in a radically changed economic landscape and of the growing divisions over the war in society at large.

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