NCR’s Ismail Amla on Trends in Retail Data Management

I spoke with Ismail Amla, EVP of Professional Services at NCR, about the major changes in how retail data is handled; he also explained key trends in data brokerages.
Among the topics we covered: 

What trends are driving the data market now, in terms of retail and customer data? Are companies fully aware of how they’re handling customer data?
What most needs to change about how customer data is handled? How can customers get better control?
What role can data brokerages play? How does NCR factor into this?
The future of how retail data is handled? What do you see in the years ahead?

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