Most people are willing to share their data if it leads to better experiences

Almost 60 percent of people believe it's worth allowing companies to access their personal data if it means a better user experience, according to a new survey from API management company Axway. There's an interesting geographic split, 75 percent of Brazilians and 59 percent of US citizens say it is worth giving companies access to their personal data if it means a better user experience. On the other side of the Atlantic though people are more cautious, only 50 percent of British respondents agree it's worth giving access to their data and Germans are slightly opposed to the idea, with… [Continue Reading]