Google Sued in Europe for $2.4 Billion in Damages Over Shopping Antitrust Case

Google is being sued in Europe on competition grounds by price comparison service PriceRunner which is seeking at least ~$2.4 billion in damages. From a report: The lawsuit accuses Google of continuing to breach a 2017 European Commission antitrust enforcement order against Google Shopping. As well as fining Google what was -- at the time -- a record-breaking antitrust penalty (2.42 billion euro), the EU's competition division ordered the search giant to cease illegal behaviors, after finding it Google giving prominent placement to its own shopping comparison service while simultaneously demoting rivals in organic search results. Immediately following the order, Google made some initial tweaks to how its product search service works -- doubling down on an auction model. But complainants were instantly critical of the changes, arguing they neither remedied the unfairness nor complied with the EU's requirement for equal treatment of price comparison services. The following year, an investigation by Sky News also accused Google of trying to circumvent the EU antitrust ruling by offering incentives to ad agencies to create faux comparison sites filled with ads for their clients' products which Google could display in the Google Shopping box to present the impression of a thriving marketplace for price comparison services.

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