The bizarre cartoon mascot that killed a fast food chain

I'd never even heard of Rax Roast Beef before happening upon this video on YouTube. The restaurant chain, which began in Springfield, Ohio, in 1967, had grown over 500 restaurants in 38 states at its peak in the late 1980s. As the chain struggled to find a menu and an identity, in 1992, they hired an ad agency to try and create a new image and mascot. — Read the rest