YouTube's TikTok rival is more popular than you might think

TikTok’s massive success caught the major social networks napping. While they might not have anticipated the meteoric rise of the platform, they weren’t slow in rushing to produce their own takes on the popular short-form, video-sharing app. While rivals Byte, Triller, and Clash all have their fans, it’s Instagram’s Reels, and YouTube’s Shorts that have the best chance of dethroning TikTok. You might scoff at the idea of that happening, but YouTube has just announced the all-time views for Shorts so far, and they are massive. In her annual letter discussing YouTube’s priorities for the year ahead, CEO Susan Wojcicki… [Continue Reading]