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How the Great British Bake-Off was fastidiously retitled in the U.S. to avoid Pillsbury's trademark on "Bake-Off" here.
Monday December 27, 2021. 06:15 PM , from BoingBoing
They reshot and edited scenes for the U.S. market, and even used CG to make the etched-glass award say 'Baking Show' instead of 'Bake-off' in those scenes where it appears. Captain Disillusion shows how it was done. The real magic was lavishing so much money to edit such a traditionally cheap and unremarkable British game show award in the first place. — Read the rest
https://boingboing.net/2021/12/27/how-the-great-british-bake-off-was-fastidiously-retitled-in-the-u-...
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