Biometrics Company Clear Is Bringing Its Airport Scanners To Retail Stores

Clear Secure, an identification services company known for its expedited screening product for air travelers, is bringing its biometric sign-up scanners to locations beyond airports. The Wall Street Journal reports: The company has temporarily installed the biometrics machines this month inside a Showfields Inc. interactive mall and at a Rimowa Distribution Inc. luggage store in New York City as well as a Rimowa in San Francisco. Clear's main product, Clear Plus, checks travelers' identities at airport security using biometrics such as iris scans, and lets them skip the wait for agents to check their photo IDs. Enrollment typically begins online but customers usually must go to a Clear airport location to scan their biometrics. Annual memberships cost $179.

Clear created the temporary installations to showcase its technology more widely and to expose consumers to its products beyond travel, said Caryn Seidman Becker, chief executive of the company. Other products include Clear Stadium Access, a product that lets people skip long lines at sports and entertainment venues. The pop-ups are also offering Clear gift cards, a first for the company. The company also wanted to address pent-up demand from consumers who traveled less during the pandemic, Ms. Seidman Becker said.

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