Sony Accepts Orders for Its First Drone

Akihabara News (Tokyo) — Sony Marketing has announced that it has started accepting orders for its first drone model, Airpeak S1, and its accessory products, with the first shipments expected to go out at the end of October.

Accessories include Airpeak Plus, a cloud service that supports operational efficiency and safe flights, and the Airpeak Protect Plan, a post-purchase replacement service in the event of an accident.

The Airpeak S1 is equipped with Sony’s proprietary motor, propeller, control system, and sensing technology. It can be equipped with a Sony Alpha series mirrorless interchangeable-lens camera.

The Airpeak S1 can fly at speeds of up to 90 kilometers per hour, and on a single battery charge has a flight time of 12-22 minutes, depending on the weight of the payload.

The price for a single Airpeak S1 is about ¥1.1 million (US$10,000) and the dealers are Kyoto-based WorldLink & Company and Nagasaki-based KMT.

Sony announced its intention to enter the drone market in November 2020, explaining, “Airpeak will support the creativity of video creators to the fullest extent possible, aiming to contribute to the further development of the entertainment industry as well as to improved efficiency and savings in various industries. Airpeak will also promote this project to enable drone use with the highest level of safety and reliability in the environments where this has been difficult in the past.”

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