Japan Online Shopping Tops US$90 Billion

Akihabara News (Tokyo) — In FY2020 online shopping sales in Japan exceeded ¥10 trillion (US$91 billion). According to the Japan Direct Marketing Association (JADMA), 820 Japanese direct sales establishments increased their aggregate sales over 20% during the fiscal year.

The boom can be attributed to consumers turning to online platforms such as Amazon and Rakuten in lieu of in-person shopping as a result of Covid pandemic restrictions.

JADMA also credits the entry of new service providers for the increased sales, with a wider variety of companies answering the call for online buying options.

Amid this increased demand for stay-at-home shopping, the Rakuten Group is launching later this year Rakuten Zenkoku Super, an online supermarket.

Although some supermarkets are already offering online options, Rakuten Zenkoku Super will have the advantage of veteran expertise in e-commerce. Some businesses looking to enter the online supermarket space will soon be supported by Rakuten.

Rakuten ranked tenth on the United Nations Conference on Trade and Development’s list of top business-to-consumer e-commerce companies in 2020.

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