Effective data strategy gives enterprises a competitive advantage

Businesses are increasingly recognizing the value of data, but most acknowledge that they could do better in using it to drive business transformation. A new report from DataStax, based on a survey of over 500 technology executives and practitioners, reveals that while 96 percent of respondents say they have some level of a data strategy, only 38 percent of enterprises give themselves top grades when it comes to using data to create value for customers. 'Organizations undoubtedly understand the importance of data, but according to our research, many of them are still looking for ways to transform into truly data-driven… [Continue Reading]