How to preserve consumer trust amid new data privacy regulations

Following the passing of Virginia’s Consumer Data Protection Act and the Washington Privacy Act currently making its way through the legislature, states across the country are working to expand consumer rights over their personal data. As rights requests emerge for enterprises affected by current and future data privacy regulations, businesses cannot trust the person making the request is who they claim to be. With fraud escalating as cybercriminals are taking advantage of online-only operations amid the COVID-19 pandemic, enterprises need to ensure they can authenticate users making rights requests to avoid the devastating repercussions of handing personal data to fraudsters.… [Continue Reading]