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Blade, the Uber for Helicopters and Chartered Jets, Had a Fake Spokesperson for Three Years

Thursday June 17, 2021. 07:05 PM , from Slashdot
For three years until his departure this January, Simon McLaren served as the director of communications for Blade, the urban aviation startup that went public earlier this year at a valuation of more than $800 million. His work in that time was largely what you'd expect of a company spokesperson -- except for the fact that Simon McLaren doesn't actually exist. Business Insider reports: After Insider sought to verify McLaren's identity, Blade CEO Rob Wiesenthal admitted in an interview that McLaren was a made-up persona invented by him and his colleagues, and that Wiesenthal masqueraded as McLaren in telephone conversations with news outlets. The ruse lasted for years, duped numerous journalists, and included a puzzling public drama around McLaren's purported departure from Blade. None of it was real. Numerous news outlets quoted Simon McLaren as though he were a real spokesperson.

McLaren has no substantial online presence outside of a Blade email address, a Twitter account created last December, and a Medium profile created last November. His personal website, created this January, was registered through a proxy, and he uses a 1966 photo of British racing driver Graham Hill across his accounts in place of a profile picture. Still, McLaren has been treated as a real human by a variety of news outlets since his apparent debut in the pages of Vanity Fair in 2018. Serving as the institutional voice of Blade in stories about the company's compliance with federal regulations, medical supply shuttles, and negotiations with the town of East Hampton, McLaren has been quoted by the New York Times, the New York Post, Curbed, the Washington Post, Fox Business, and CNN.

Read more of this story at Slashdot.
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