Majority of consumers don't trust 'big tech' with their data

Only a third of consumers trust 'big tech' companies more with their data compared to smaller, independent or local companies according to a new study from API management platform Axway. The study of over 1,000 US adults finds 82 percent of consumers wish they knew what specific data companies have collected about them, and they have concerns that their online data may not be secure. Only 39 percent say they know where their online data is stored, yet 59 percent are willing to give companies access to their personal data if it results in a better user experience. In addition,… [Continue Reading]