Cheugy: out of touch, trying too hard, but not quite uncool

Cheugy is a recently-coined word referring to anyone or anything that's a bit behind the times and trying hard. It's neither basic nor uncool, suggests Taylor Lorenz in the New York Times, but a kind of authentic cheesiness that's both obvious yet highly subjective amid the finely-gradated and self-conscious world of Tik Tokkers. — Read the rest