'Disaster Girl' Makes $500,000 in NFT Sale of Her Viral Meme

Zoe Roth, the centerpiece of the 'Disaster Girl' meme, has made nearly half a million dollars after selling the original copy as a non-fungible token (NFT), the New York Times reports. From a report: The market for ownership rights to digital art and media as NFTs has recently soared in popularity. Roth's photo was taken in 2005 when she was 4 years old. Her family went to go see a controlled fire in their Mebane, North Carolina, neighborhood. Her father entered the picture in a photo contest in 2007 and won, and for the past decade the 'image [has been] endlessly repurposed as a vital part of meme canon,' the Times writes. Most Americans are not at all familiar with NFTs, though they have become major buzzwords among asset managers and market participants. All NFTs contain a unique segment of digital code as an identifier of authenticity and are stored on the blockchain, a public digital ledger.

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