Netflix Launches Button for Indecisive Couch Potatoes

Ever spent way too long browsing Netflix's catalog? You're not alone. From a report: 'We've all been there' Netflix Product Innovation Director Cameron Johnson admitted in a conversation with Protocol this week. 'People have a really hard time choosing. It's just kind of a human problem.' To help consumers overwhelmed with choice, Netflix is adding a 'Play Something' button to its TV interface this week. Pressing it automatically launches a new show or movie based on the service's existing personalized recommendations. And if it's not the right title for the moment, consumers can click to play something else. The button seemingly represents a small update to Netflix's ever-evolving TV UI. However, the many months of testing that went into it show that the company is well aware of the challenges that come with building brands around original content from scratch, and the way Netflix implemented the feature sets it apart from attempts of others in the industry to bring a more TV-like experience to streaming.

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