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Daily Mail Owner Sues Google Over Search Results

Thursday April 22, 2021. 12:40 AM , from Slashdot
The owner of the Daily Mail newspaper and MailOnline website is suing Google over allegations the search engine manipulates search results. The BBC reports: Associated Newspapers accuses Google of having too much control over online advertising and of downgrading links to its stories, favoring other outlets. It alleges Google 'punishes' publishers in its rankings if they don't sell enough advertising space in its marketplace. Google called the claims 'meritless.'

Associated Newspapers' concerns stem from its assessment that its coverage of the Royal Family in 2021 has been downplayed in search results. For example, it claims that British users searching for broadcaster Piers Morgan's comments on the Duchess of Sussex following an interview with Oprah Winfrey were more likely to see articles about Morgan produced by smaller, regional outlets. That is despite the Daily Mail writing multiple stories a day about his comments around that time and employing him as a columnist. In response, a Google spokesperson said: 'The Daily Mail's claims are completely inaccurate. The use of our ad tech tools has no bearing on how a publisher's website ranks in Google search. More generally, we compete in a crowded and competitive ad tech space where publishers have and exercise multiple options. The Daily Mail itself authorizes dozens of ad tech companies to sell and manage their ad space, including Amazon, Verizon and more. We will defend ourselves against these meritless claims.'

Read more of this story at Slashdot.
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