Scientists develop the whitest paint ever

Ultra-white is the new Vantablack. Purdue University researchers developed the whitest white paint ever. It reflects 98.1% of sunlight. (The blackest black paint, Vantablack, absorbs 99.9% of visible light.) According to lead researcher Xiulin Ruan, 'f you were to use this paint to cover a roof area of about 1,000 square feet, we estimate that you could get a cooling power of 10 kilowatts. — Read the rest