How megaplex movie theatres shaped the movie industry — for better, and for worse

The movie theatre industry — distinct from the movie making industry — was in trouble even before COVID-19 turned Passively Sitting In The Dark Near Other People For Two Hours While Staring At A Screen into a death sport. But this is hardly the first time that movie theatres had to find a way to draw peoples out of their home to share a big screen viewing experience. — Read the rest