MGM's Iconic Roaring Movie Lion Replaced By An All-CG Logo

After almost 100 years and more than half a dozen real live, roaring lions, MGM is replacing its iconic mascot for a near-identical computer-generated duplicate. CNET reports: This change has been in the works for a while. MGM originally planned to debut its new CG mascot in the latest James Bond film, but when No Time to Die was delayed from 2019 to 2021 due to the coronavirus pandemic, so was Leo's first roar from the uncanny valley. Instead, MGM revealed the logo on YouTube Monday and in a sizzle reel shared with Adweek, which said MGM worked with Culver City, Calif.-based Baked Studios on the new look.

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