PepsiCo and Beyond Meat Launch Poorly Named Joint Venture For New Plant-Based Food and Drinks

PepsiCo, the planetary purveyor of sugary drinks, greasy chips, and (weirdly) oatmeal, hummus, and gazpacho(?) is partnering with Beyond Meat, the publicly traded plant-based protein provider, on a poorly named joint venture to hawk new plant-based food and beverages to consumers. From a report: The PLANeT Partnership (which was clearly branded by the same genius behind the comic sans font), will combine Beyond Meat's skills with protein prestidigitation and PepsiCo's marketing and manufacturing savvy to flood the global market with new snacks and drinks, the two companies said. Neither company disclosed any financial terms and other pesky details around who, what, where, and when, except to say that the the joint venture operations will be managed through the newly created PLANeT Partnership. (If the companies put as much effort into running the business as they did with naming and branding it, Impossible Foods shouldn't have much to worry about... The capitalization and branding of this thing is an affront to the English language is all I'm saying.)

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