Sony TVs Get Brighter OLED, Cognitive Processing, Google TV Streaming in 2021

Sony is probably the most storied TV brand still standing and while it's no longer a top 5 seller, it remains a powerhouse among high-end models -- aka TVs that cost a lot of money. Its 2021 lineup of new sets, announced in advance of CES, includes lots of impressive technology and will likely cost a pretty penny too. From a report: The highest-end new Sony has 8K resolution, but the most interesting TV to video quality nerds is the new Master Series A90J OLED TV with higher peak brightness -- marking the first time in years an OLED TV maker has touted brighter panels. Brightness is important for HDR and for making an image pop in bright rooms, and it's the one major area where OLED traditionally lags LCD.

Sony is also the first company to officially announce a new size of OLED: 83 inches, the largest 4K OLED to date. (If you're keeping track, LG has an 88-inch 8K OLED for, cough, $30,000.) And if that's not big enough for ya, the successor series to my favorite Sony (for the money) of 2020 includes a 100-inch model. Less exciting (to me) than bigger, brighter TVs is something Sony calls 'cognitive' processing, available on all of its 2021 TVs. More welcome was the news that all of the models detailed below include HDMI 2.1 gaming extras, namely 4K/120fps input and variable refresh rate (the latter available via a firmware update), which were previously reserved for just one 2020 model, the X900H.

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