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Sweetwater’s Enormous New Music Store!

Tuesday August 3, 2021. 02:00 PM , from Sweetwater inSync
Summer 2021 marks the grand opening of Sweetwater’s new and vastly improved store, expanding its footprint to over 44,000 square feet in total — that’s three times the size of the previous store! Rather than expand our existing space, we decided to go all out. The new store was built from the slab up and optimized with you — the customer — in mind. With larger instrument sections, ultra-modern demo rooms, and countless pieces of gear, the new Sweetwater Music Store represents one of the most outstanding achievements in our decades-long history. Keep reading to see what all the fuss is about!

Entrance

Let’s start with the flashy entrance — we couldn’t help ourselves! As soon as you step foot in our store, you’ll be amazed. This large, open area features newer items and hot pieces of gear on display along with our classic wall of picks and strings. We even added a section dedicated to dozens of different studio headphones, allowing you to feel and hear each pair before making a final purchase. And here’s your source for all the Sweetwater merch you could want! Hats, mugs, mouse pads — you name it, and, odds are, we have it. Be sure to check out our wall of awesome Sweetwater shirts before you leave!

New Music Store Tour

Acoustic Guitars

Our dedicated room for acoustic instruments features rows and rows of guitars, ukuleles, mandolins, and banjos lining the walls. Not only are there more models than before to browse, but you also get easier access to highly coveted brands like Martin, Taylor, and Gibson as well as to instruments making waves throughout the industry like Fender’s Acoustasonic line of hybrid acoustic-electric guitars.

World’s Largest Pedal Display

It’s impossible to miss the World’s Largest Pedal Display when you walk into the store. Over 1,100 guitar and bass pedals line the racks located in the center of the store with clearly labeled areas for multi-effects units, delays, overdrives, distortions, and more. Listening stations surrounding the racks feature preconfigured pedalboards for demoing different effects chains, complete with guitars and headphones at the ready so you can start rocking immediately. Feel free to check out the Staff Picks section for a solid selection of Sweetwater-approved stompboxes.

Electric Guitars & Amps

The massive selection of instruments and amplifiers in our spacious and contemporary Electric Guitars & Amps room is sure to please seasoned shredders and novice players alike. Each wall is lined with guitars from floor to ceiling with combo-amp displays throughout to easily plug in and play. Our Sales Engineers can’t stop talking about the newest addition to the guitar room: two tube head and cab stations loaded with many new and best-selling amps along with cabinets. Best of all, everything is easily switchable through handy Kahayan 8×4 Amp/Speaker Selectors, so all you need is an axe and a single instrument cable to demo up to 16 different heads and eight cabinets. Want a bit more privacy to check out gear? Three isolated demo rooms are available, directly adjacent, for you to check out different combinations of guitars, amps, and pedals.

Bass Guitars

Much like our electric and acoustic areas, the new Bass Guitars room boasts basses and amps of all different kinds. Iconic instruments from timeless brands like Fender and Ernie Ball Music Man are always within reach alongside several basses from today’s leading manufacturers like Sire and Spector. If low-end thunder is your goal, then take a stroll through our Bass Guitars room — you won’t leave disappointed.

Pianos, Keyboards & Synthesizers

As one of the largest rooms in the store, the Pianos, Keyboards & Synthesizers area is jam-packed with instruments of all kinds. Whether it’s time to build an experimental Eurorack setup or to add a cool, new synth to your collection, you’ll find plenty of options on display with the freedom to get hands-on with any you choose. (Where else can you demo a full concert grand?) Whether you’re just getting started on your musical journey or looking to brush up on your chops, take a look at our extensive selection of sheet music for song and exercise books to get you started on the right note.

Drums & Percussion

As is true for most drummers’ abodes, more space means more drums! Our Drums & Percussion room is significantly larger than the previous one, allowing us to set up full-size drum sets for demoing. You also get an incredible selection of electronic kits to check out with an entire wall featuring towering columns of different cymbals. Even if you’re coming in for a pair of sticks or a practice pad, there are more options than ever before on display, ensuring you always find what you need.

Band & Orchestra

Sweetwater is excited to welcome Mynett Music to our showroom for band & orchestra instruments! Merging Mynett with Sweetwater has made it possible for us to feature band and orchestra instruments in our store with a wide selection of brass, woodwind, and percussion instruments and accessories on hand at all times. Whether you’re a student looking for your first trumpet or a lifelong player moonlighting jazz clubs throughout the Midwest, we now carry the tools you require to bring out the absolute best in your playing. When you’re ready to test out a possible future instrument, feel free to step into one of our dedicated demo rooms located inside the area. Each room features a room reverb feature with acoustic enhancements that simulate shockingly realistic small, medium, and large room reverbs with the press of a button, allowing you to hear your instrument in different venue sizes. You have to hear this, whether you play an instrument or not!

Lighting & Live Sound

Whether you’re looking for a professional-quality, all-in-one PA system or some single lights to kick your DJ set up a few notches, our Lighting & Live Sound room is sure to have all the gear you crave. Several sound mixers and lighting boards are on display for your tweaking pleasure, surrounded by powered speakers and every accessory needed for your next show. Don’t forget to check out our mini stage to see and hear everything in action!

Recording

As one of the more frequented sections of our store, we made sure to outfit the new Recording room with mics, interfaces, and other pieces of gear demanded by today’s producers and sound engineers. Even better are our preconfigured workstations equipped with computers featuring today’s popular DAWs, controllers, and monitors. Both broadcast and music-production setups are available to demo — if you’re launching a new hit podcast or continuing to build your dream home studio, then Sweetwater has everything you need to hit the ground running.

Gear Exchange

Last, but certainly not least, is our Gear Exchange, featuring a large selection of gently used guitars, basses, amps, pedals, drums, and more. Our inventory is constantly changing with new and vintage items coming in daily. Have a few pieces of kit lying around collecting dust? Bring them all by our Gear Exchange, where we will give you credit to purchase whatever in-store items catch your eye.

Feel Free to Stop By – We Have So Much More to Show You!

When there are virtually endless pieces of gear to show you, pictures and words can only do so much. The next time you’re in the Fort Wayne area, be sure to visit the new Sweetwater Music Store! Our state-of-the-art campus is the perfect place to purchase your next guitar, grab a bite to eat, and maybe even catch a performance on the right day. For those unable to make the trip, don’t fret — all of Sweetwater’s products can be purchased through one of our incredible Sales Engineers. Be sure to give them a call at (800) 222-4700 the next time you’re ready to make your musical dreams a reality. And, whether you and your bandmates are gearing up for your first or 50th trip to the Sweetwater store, we can’t wait to see you!

The post Sweetwater’s Enormous New Music Store! appeared first on inSync.
https://www.sweetwater.com/insync/sweetwaters-new-music-store/
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