I’ve Got a Disease
Monday February 5, 2018. 10:13 PM , from Home Studio Corner
Just today I diagnosed myself with a disease.
It’s common, and deadly. And by “deadly” I mean it can kill all productivity.
It stands for Head In The Sand Syndrome, and it’s baaaaaad news.
Turn up the car radio when the engine makes a funny sound, you might have HITS Syndrome.
Never ask for feedback on your songs or mixes, you might have HITS Syndrome.
Choose to ignore problems rather than deal with them, you might have HITS Syndrome.
The good news is that it is 100% treatable. You just need a big ol’ helping of good, old-fashioned REALITY.
Let’s take running a business as an example.
I’ve been running Home Studio Corner full time since 2011. For the first few years, I learned as much as I could and applied what I learned. It worked. I thought I was a business genius. So I stopped learning from other people. After all, who is there to learn from once you’ve reached enlightenment? (Barf…I was such a tool.)
Then one day problems began showing up. A dropped ball here, a disappointed customer there. Revenues declining. The same old tricks not working like they used to.
My solution, being that I had a particularly aggressive case of H.I.T.S. Syndrome, was to find a hole in the ground big enough for my gigantic size-7-and-5/8 head and shove that sucker in.
“Ah…that’s better,” I said to myself. “If I can’t SEE the problems, then they must not be real.”
[Insert several years of pain here.]
Eventually I came around, realizing that my problems wouldn’t go away if I didn’t face them. So I slowly addressed them, one by one, which meant I had to actually LOOK at them.
That’s the thing. Reality is oftentimes a harsh and unforgiving turd. But if you don’t LOOK at it and deal with it, it only gets worse.
And you want to know the funny thing? Once I finally mustered up the courage to look at reality, it wasn’t as bad as I thought. As it turns out, I’m not the spawn of the devil or the world’s most incompetent business owner. I’m just a normal guy who makes plenty of mistakes and needs to methodically learn from them,
Why am I telling you all this? Because I bet you’re a lot like me. I bet you have things in your life you ignore, like maybe starting that home studio business, for example. You know it won’t be easy, so you ignore it altogether.
I get it, my friend. I really do.
But can I just say something? As someone who has done a lot of stupid things, I can assure you that starting a business was not one of them. It has been one of the most exhilarating adventures I’ve ever been on, full of ups and downs and in-betweens.
That’s why I launched a new course called Home Studio Business back in December. I wanted to share my journey in building my business, and I wanted to help you build yours.
We’re on Module 6 over in the members area, and I just posted a video that talks about HITS Syndrome and six other pieces of business Kryptonite. I talk about a lot of failures and lessons I’ve learned along the way, and I share with you some hard-earned wisdom on how to navigate them.
If you’d like to join, use this link:
I’d love to help you take a few brave steps towards having that dream business.
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