Are You Sabotaging Your PR Success?
Monday December 5, 2016. 10:00 AM , from Music Think Tank
Being in a band can be a lot of fun, but it can also be overwhelming and stressful. There isn’t any tried and true manual which describes every step you’ll need to take to find success, but there are tips and tricks. How do you know if you’re doing everything right? Here are a few ways to know if you’re actually sabotaging your PR success. Have a sit down with your bandmates and see what has to change.
1. Zero Social Media Presence
This is the biggest and most detrimental mistake that you can make as a band. Above everything else, you need to have a social media presence. Whether you like to admit it or not, Facebook and Twitter rule your life in some way, shape, or form. It offers bands a voice on some of the most universally used platforms in our current world. I’m not saying that you need to have ground-breaking content to post every day, but you should at least be checking in and sharing with fans regularly. Something important to keep in mind: don’t make it all about you. Treat social media like you’re going on a first date. Don’t make the whole night about you.
2. Is That Your Bio?
Your bio is almost like a sales pitch for you band, or better yet, an “about that author.” It gives potential fans a chance to preview what you’re all about, and get a little background on your story. If you’re PR campaign isn’t gaining any traction, take a look at your bio to make sure it tells a compelling story and paints the best, more relatable picture of your band. Don’t be afraid to shell out a little bit of cash to get a professionally written bio.
3. All You Do Is Take
We all know that one band that constantly posts online about their show that you should come to, and their new song that you should be sharing with your friends. We all know those people that add you on Facebook only to immediately invite you to “like” their band page. Don’t be that band or that person. Like I mentioned already, don’t make everything about you. It’s important to be a part of your local music scene and to give back as much as possible. I firmly believe and stand by the fact that you get out what you put in. You can’t expect everybody to come to your EP release if you’ve never gone to another show in your scene. By the way, shows are a great way to actually meet people and share ideas.
Do your best to be active and engaged in your music and your local scene. Don’t be afraid to step out of your comfort zone. Remember, a band is as much a business as it is fun. Treat it with a level of professionalism that you would expect to see from somebody else, and as always help each other out. The good karma will come back bigger than before.
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