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HC Confidential #152

Saturday January 21, 2012. 05:16 PM , from Harmony Central
Issue 152 Topics     News     User Reviews    Forums     Articles     Videos     Classifieds  Dear Musician  Dateline: Anaheim, CA. By the time you read this, we the editorial staff of Harmony Central will be neck deep in new gear at the 2012 Winter NAMM Show. It’s a little early to be calling it, but we all predict that this is going to be a banner year for manufacturers, and, by extension, musicians looking for resources and tools with which to make music. And we’re not just shooting in the dark here: The needles on our gear-alert meters have been pegged into the red for a while now, due to the flood of embargoed press releases, hints and allegations from industry insiders, and actual disclosures from manufacturers to our staff, who, under pain of death, have been sworn to secrecy. Our concerns now are how to process and prioritize this deluge of data, once the levee breaks on January 19 (the first day of the show), and get it out to you, dear reader. These are good problems to have. To this end, we have pre-staged several forums and a dedicated NAMM landing page on harmonycentral.com, which will go live at show time. The landing page will aggregate news headlines (many of which have been prepared offline, but will go live on 1/19), videos, photos, top picks, and other content specific to events at or surrounding Winter NAMM. In addition to the online tools available to us, we’re employing some vintage journalistic technology: shoe leather. To best cover the show, we have our staff out and about on the show floor for every single minute the show doors are open—and sometimes after they close, when convention staffers turn off the lights, sweep the aisles for hangers-on, and loose the hounds. We don’t let up for a minute. When someone invites us to “take lunch,” we wince. It’s just not the best use of our time, even when we know it’s to our benefit to make nice with people who have normal eating habits. But we’re happier stuffing a power bar into our faces with one hand while replacing an SD card with the other. That way, we don’t miss a great impromptu performance by Victor Wooten or Johnny Hiland, or lose the opportunity to dragoon an industry leader in front of our cameras for an off-the-cuff interview. The best stuff happens by accident or serendipity, and staying on the floor for as long as possible increases our chances for those golden moments. Once the show closes for the day, a dilemma arises. Do we attend the evening events where there are sure to be some killer musical performances? Do we go to dinner with friends where a relaxed atmosphere often produces great insights into the industry, not to mention some juicy gossip and great jokes? Or do we retreat back to the hotel room to jump on the forums and start posting the data that’s burbling over in our recorded devices? We try to maintain a balance here, and if one aspect of our lives must get the short-shrift, it’s sleep. (A further inducement to keeping vampire hours is that when sane people go to bed by, say 2:00 a.m., the hotel Internet connections get faster.) By the end of the show, we look like cartoon characters out of Ren & Stimpy, with bloodshot eyes and depraved grins on our faces. It’s a hassle to travel and haul recording gear across the country. It’s a relentless slog down the aisles, trying to log megabytes into the recorders and listening intently to manufacturers while white noise from the show floor fatigues the ears. The convention food is expensive and terrible, the Internet connections are soul-suckingly slow, and there’s just never enough time to see it all. And these are only some of the reasons we love NAMM. — Jon Chappell  A program note: On behalf of the entire editorial team at Harmony Central, we’d like to extend our sincere thanks and bid a fond farewell to our copy editor, Carrie Brown, who is moving on to other professional opportunities. Carrie provided wise counsel in all matters textual, and it was a blast working with her to produce the best, and most accurate, material possible. Best of luck, Carrie. Yore skilz wheel bee mist!   This Week on HC HC Studios and GrooveZoo Want You to Keep Your Money!  Our partners in song creation, GrooveZoo, have introduced two very important features recently. First, in what amounts to a complete paradigm shift in their business model—and welcome news to users—GrooveZoo now offers its full services to members completely free of charge. You heard right: free. For existing members who may be concerned that at least the financial requirement provided a way to keep out the flood of unserious tire-kickers, fear not: GrooveZoo thought of that too, and have created a merit-based system where members earn greater access and more functionality by increasing their involvement with projects and accumulating more GroovePoints. So the more you contribute, the more you get out of the relationship. Kind of like life, and certainly true of any creative endeavor. As if free membership isn’t enough to sweeten the deal, check out the improvements in other enhancements, such as the integrated Tour and Guide system, the redesigned home page that now spotlights Members, and the GrooveCrew program. It's always changing over at GZ, and always for the better. New Member Exclusive!This week also marks “last call” for new members to submit their original songs to the Write | Track | Mix Contest, a three-phase competition whereby songs are first entered (Jan 4 – Jan 18), then the winning two songs are recorded by participating musicians (Jan 18 – Feb 6), and then finally mixed down in the Mixing Competition (Feb 6 – Feb 15). Regardless of where your song-production talents lie, you will find a way to express them and compete in this multifaceted contest. Did we mention there will be more than $10,000 in prizes awarded? See, we understand that financial rewards can co-exist with creative accomplishments too! Now get busy and start submitting, recording, and/or mixing.     Featured Articles_ Product Review    Novation Impulse Keyboard Controllers By Craig Anderton Keyboard controller series with advanced hardware-to-software-parameter mapping      Technique   The Home / Project Studio Microphone Cabinet By Phil O'Keefe Building a versatile and effective microphone collection doesn't have to cost a fortune       Hot Tip! Know How Loud It IsOne of my favorite mixing tools isn't a plug-in or rack unit, but rather, an SPL meter. SPL stands for 'sound pressure level,' and is a way of measuring and stating 'loudness' or volume levels. An SPL meter is a device that measures the actual 'loudness' of the sounds you're hearing. Why is this important when mixing? Because our ears are non-linear in their frequency response, and the amount of high and low frequencies we perceive changes at different listening levels. If you'd like to read more about this, do a Google search for 'equal-loudness contour.' Another important consideration is hearing preservation: exposure to loud levels for too long can damage your hearing. Fortunately, the level at which our ears have the most accurate and balanced frequency response happens to fall within the 'safe' range of all-day-long exposure times. This 'magic number' is 85dBA. Set your monitoring level to where it reads 85dBA (A-weighted setting) on your SPL meter and you'll not only hear more accurately, but you'll also help insure that you will continue to be able do so for years to come. Although the famous Radio Shack SPL meter (pictured) is no longer being made, the Nady ASM-2 (under $50 street) is virtually identical, and the same model is produced under other brand names; you can find more sophisticated meters online. Android fans can check out the free deciBel app from BSB Mobile Solutions, and if you have an iPhone, there's JL Audio Tools from Studio Six Digital. It's free, and includes a basic SPL meter that you can upgrade to a more fully-featured version for $8.99. But even the free version gives a general idea of 'how loud it is'—and that sure beats guessing! — Phil O'Keefe   Featured Industry News This week's pick hits from our News section Visual Sound NAMM 2012 New Releases    Ultimate Support Debuts the Apex AX-48 Pro in Silver    Sample Logic Releases TryPack!    Atlas Stands Unveils Newest Amp Stand    UVI Is Pleased to Release Emulation II    Producerloops.com Releases 'Deep House Progressions Vol 5' Sample Pack    Source Audio Releases the Boldly Anti-Retro SoundBlox 2 Line of Effects    IK Multimedia Announces DJ Rig for iPhone    MOTU Debuts Its First Product with Thunderbolt Technology    Waves Audio WLM Loudness Meter Now Shipping        Forum Watch A few of this week's top discussions from our Forums  Trade Show Report: Winter NAMM 2012It’s here, and we’re ready to rock... post your rumors, questions, photos, videos, and more. We’ll be posting what we can in between video editing, prepping photos, and attempting to stay awake after getting four hours’ sleep! Yeah, I Know Theory … But Not Enough to Hurt My PlayingHoo-boy, talk about a hot-button issue! In just three days, over six pages and 100 posts have been logged on the subject of “Ears Only vs. Theory.” Apparently, this is a passionate subject for guitarists, with plenty of pickers taking their place on either side of the line. But it’s nice to hear from those who straddle the middle, too, and find out the different ways they combine both ear and brain.  My Songs Are Now Available As Free DownloadsAfter beating his head against the music industry wall, the forumite who goes under the name Saul T. Nads has decided to make his catalog available as free downloads. There’s some great Brit Pop in here (check out “Black Market Daydreams”), so hurry up and grab the free downloads before some record company hears them, signs him, and makes the files go away. A 2x4 Tele Build. Really.This earnest thread on building a Telecaster from ordinary 2'x4' pine lumber was started awhile ago but had been on hiatus. DIY Forumites were delighted to see that its creator recently revived it, providing dozens of excellent new photos and cogent commentary on some precision woodworking tasks. Drummers: How Do You Like to Solo?Drum solos!!! But when it comes to this thread, don’t flee in panic. At times humorous, at times serious, you'll find some useful insights on how to make drum solos work—and also, when it’s best just to forego soloing.  Sick of It! We're going DI for Live PerformanceTired of lugging amps and gear? Ever thought about just running everything DI when playing live? Here’s a thread that covers the pros and cons.  Active or Passive Bass Pickups? Why or Why Not?The thread title says it all, but one really interesting aspect of this discussion is that you really can’t generalize one way or the other—there are a lot of variables involved.  Workin’ the CrowdThe Solo and Duo Acts forum has some great ideas about how to connect with the crowd, and to do it in a natural way that tightens the connection between audience and performer. If you play live, this thread is well worth checking out. Post Your Strat or EquivalentA few weeks ago we featured a similar thread that was all about Telecasters. Now it’s time for the world’s most famous guitar to get its turn as the Effects forum shows off their various Stratocasters. What Was Your First Pedal?For many musicians, their first effect pedal was a game-changer that opened up a new world of alternative sounds. The denizens of the Effects forum look back, fondly remember their first pedals, and discuss the impact those pedals had on them as musicians.     This newsletter was sent by Harmony Central. Harmony Central respects your privacy and will never ask for personal information in a newsletter; for more information, read your privacy rights.To ensure delivery, please add harmonycentral.com to your address book.Editorial  Craig Anderton, Editor in Chief • Jon Chappell, Senior Editor • Phil O’Keefe, Associate Editor • Chris Loeffler, Reviews Editor Advertising  adsales@harmonycentral.com
www.harmonycentral.com/blogs/News-HarmonyCentral/2012/01/21/hc-confidential-152

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