Best early Black Friday Apple Watch deals: What’s live now and what to expect

Macworld

Best Apple Watch Deals Available Now!

Black Friday isn’t here yet but we are already seeing lots of deals, including these top deals on Apple Watch.

$120 off the Apple Watch Series 10 at Amazon.

$99 off Apple Watch Ultra 3 at Amazon.

$49 off the Apple Watch SE at Amazon

We also have U.K. deals below.

The annual Black Friday extravaganza is always a fantastic time to buy an Apple Watch, with big savings from a wide variety of retailers. Technically, it lasts just four days, from Black Friday (November 28) to Cyber Monday (December 1), but you can expect to see some great deals on Apple Watches throughout November.

In this article, we will share all the best Apple Watch deals for Black Friday 2025. We also share our advice about how to get the best deal on an Apple Watch, what to look out for, and what to avoid.

If you want to know what other Apple products are discounted, check out our round up of the best Black Friday 2025 Apple deals.

Best Apple Watch deals for Black Friday 2025

Want to get a bargain on a new Apple Watch? These are the best deals we’ve seen so far. Check out our advice below this section for tips on what to look out for.

U.S.

Amazon, Apple Watch Series 11 (42mm): $389 ($10 off, MSRP $399)

Amazon, Apple Watch Series 11 (46mm): $419 ($10 off, MSRP $429)

Amazon, Apple Watch SE 3 (40mm): $200 ($49 off, MSRP $249)

Amazon, Apple Watch SE 3 (44mm): $230 ($49 off, MSRP $279)

Amazon, Apple Watch Ultra 3: $700 ($99 off, MSRP $799)

Amazon, Apple Watch Series 10 (42mm): $280 ($119 off, MSRP $399)

Amazon, Apple Watch Series 10 (46mm): $309 ($120 off, MSRP $429)

U.K.

In the U.K., Apple cut the prices of the Apple Watch Series 11 and Ultra 3 compared to the previous generation by £30 and £50, respectively. Keep this in mind when shopping, because some stores might make savings, especially on older models, appear to be larger than they actually are.

KRCS, Apple Watch SE 3 (40mm): £215 (£4 off, RRP £219)

Amazon, Apple Watch Ultra 2: £599 (£200 off, RRP was £799, Ultra 3 is £749)

Currys, Apple Watch Series 10 (42mm) GPS: £279 (£120 off, was £399, Series 11 is £369)

Currys, Apple Watch Series 10 (46mm) GPS: £299 (£130 off, was £429, Series 11 is £399)

Amazon, Apple Watch SE 2 (44mm): £179 (£40 off, MSRP was £219)



How to get the best Apple Watch deals for Black Friday 2025: Our advice

Like always, Apple sells three watches, but for the first time in years, all three models were updated this year.

Apple Watch Series 11: The standard Apple Watch Series 11 starts at the same price as previous watches ($399/£369) and is largely the same as the Series 10. The main upgrade is better battery life (24 hours vs 18 hours), 5G connectivity, and better scratch resistance. We’re spotlighting a deal on the Series 10 for $120 off and recommend grabbing it instead of paying more for the Series 11.

Apple Watch Ultra 3: The Apple Watch Ultra 3 ($799/£749) has a slightly larger screen, 5G connectivity, Emergency SOS via satellite, and significantly longer battery life (42 hours vs 36 hours). With prices already dropping by $100, we recommend picking up the newer model if you’re looking for a large, rugged watch.

Apple Watch SE 3: Apple updated the Apple Watch SE for the first time in years and gave it several overdue features, including an always-on display, skin temperature sensor, gestures, 5G, a faster chip, and fast charging. With the same $249/£219 starting price, an older SE 2 would need to be around $100 to be worth it. Early Black Friday sales are already pushing the price of the SE 3 under $200 and we think it’s a fantastic option for just about anyone.

For detailed advice on selecting the best model for you, check out our Apple Watch buying guide.

What to avoid

It’s important to be aware that Black Friday brings bad deals as well as good ones. Retailers don’t want to give you a great deal; they want you to buy their unwanted stock at a high price and will use all sorts of tricks to persuade you to do so. Don’t let them get away with it.

Always check the current MSRP/RRP for the watch you’re planning to buy (we include these with all of our recommended deals). In the U.K. Apple dropped prices on the new set of Watches when they were introduced, but retailers will conveniently forget to mention this and quote the old price instead. That makes their discount look bigger and the deal more appealing. Some retailers also raise their own prices ahead of Black Friday, then drop them back down and claim a large saving. Price tracker sites like CamelCamelCamel can help you to work out if this has happened. We will also flag it if we see it.

It’s worth checking reviews and buying guides (such as ours, linked above) to assess the age and worth of the device. Make sure you’re not being fobbed off with antiquated stock. Also, watch out for deals on the cellular models; these can look like big savings, but in our experience, there is little point in owning a cellular Apple Watch. You might as well pay less and get the standard model.

Finally, what actually constitutes a good deal? U.S. buyers should be looking at a benchmark of roughly $60 to $70 off the current models and $100 or more off discontinued ones, which is what we saw in 2024. But deals tend to be weaker in the U.K., where we struggled to find £30 off anything in 2024.



Does Apple discount Apple Watches for Black Friday?

Apple doesn’t drop prices for Black Friday. Rather, it gives away gift cards when you buy certain items. For Apple’s Black Friday deal in 2024, it gave away $50/£40 gift cards with Apple Watch SE purchases made on Apple’s U.S. site or Apple’s U.K. site.

In 2023, Apple also offered gift cards with the Apple Watch Series 9, but the Series 10 wasn’t included in 2024’s sale. Now that Apple has updated all three watch models, we don’t know if any of them will be included in this year’s sale.



Where to get Black Friday Apple Watch deals

These retailers may offer Black Friday Apple Watch discounts:

U.S.

Apple

Amazon U.S.

Best Buy

Costco

Target

Walmart

U.K.

Apple

Amazon U.K.

Argos

Currys

John Lewis

KRCS

Very



Black Friday 2025: Best deals for Apple products

Check out these roundups for the best Apple deals:

Apple Black Friday sale details

Best Black Friday Apple deals

Best Black Friday MacBook & Mac deals

Best Black Friday AirPods deals

Best Black Friday Apple Watch deals

Best Black Friday iPad deals

Best Black Friday iPhone deals