Apple's privacy features enabled its ad sales to rise as Meta's fall

As Facebook saw its share of advertising revenues drop to 28% of the market after the launch of App Tracking Transparency in iOS 14, Apple's own ad share rose to 15%.Advertisers have already said Apple's ad sales team is benefiting from the company's privacy features. Plus it's been reported that Apple is looking to almost double its number of ad sales staff, even as the rest of the firm slows down recruitment.Now a new report from performance marketing analysis firm Appsumer, has broken down the figures for Apple's first year since the introduction of App Tracking Transparency (ATT). The report compares ad sales data for Meta, Google, and Apple's Search Ads (ASA). Read more...