U.S. DOJ preparing to sue Alphabet’s Google for illegally dominating digital advertising market

The U.S. Department of Justice is preparing to sue Alphabet as soon as next month for illegally dominating digital advertising market via its Google search engine.

Bloomberg News:

Lawyers with the DOJ’s antitrust division are questioning publishers in another round of interviews to refresh facts and glean additional details for the complaint, said three people familiar with the conversations who asked not to be named discussing an ongoing investigation.
An ad tech complaint, which Bloomberg had reported was in the works last year, would mark the DOJ’s second case against Google following the government’s 2020 lawsuit alleging the tech titan dominates the online search market in violation of antitrust laws.
Still undecided is whether prosecutors will file the case in federal court in Washington, where the search case is pending, or in New York, where state attorneys general have their own antitrust case related to Google’s ad tech business, the people said.
The DOJ’s ad tech probe is an example of the federal government’s push to rein in the largest US technology platforms after nearly a decade during which regulators took little to no action.
The search giant is the biggest player in the market for online display ads, which help fund news, sports and entertainment websites. The company owns tools that help websites sell ads, others that help advertisers buy space and the most widely used platform where online ad auctions take place.

MacDailyNews Take: 2014. That’s when the S really hit the fan for online publishers. If not for our patrons who support us via monthly contributions (THANK YOU!), we would note be here today. We hope we’ll still be here by the time any real action takes place to reintroduce some meaningful competition back into the digital advertising market.
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Shop The Apple Store at Amazon.

The post U.S. DOJ preparing to sue Alphabet’s Google for illegally dominating digital advertising market appeared first on MacDailyNews.