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Apple hires key Lamborghini exec to work on ‘Apple Car’

Wednesday July 27, 2022. 11:01 PM , from Mac Daily News
Apple has hired one of Lamborghini’s top car-development managers in a sign that it’s continuing to work on its “Apple Car” electric vehicle project, Bloomberg News reports citing “people with knowledge of the situation.”

Mark Gurman for Bloomberg News:

The company hired Luigi Taraborrelli, a 20-year veteran of the Italian carmaker, to help lead the design of Apple’s future vehicle, said the people, who asked not to be identified because the matter isn’t public. Taraborrelli was most recently Lamborghini’s head of chassis and vehicle dynamics.
With his experience, Taraborrelli becomes one of the most senior managers on Apple’s EV team and brings some exotic-car panache to the effort.
The executive worked on Lamborghini models such as the Urus, Huracan and Aventador, in addition to more limited models like the Huracan Sterrato off-road vehicle and Asterion concept car. He oversaw Lamborghini’s chassis development, as well as areas such as handling, suspensions, steering, brakes and rims, according to his LinkedIn profile…
The Apple project includes hundreds of former engineers from Tesla and other car companies, including Rivian Automotive Inc., Alphabet Inc.’s Waymo, Volvo Car AB and Mercedes-Benz Group AG. It also has former senior design executives on staff from Tesla, McLaren, Porsche and Aston Martin.
The company is aiming to introduce a car around 2025 with a design that lets riders face each other in a limousine-like interior, Bloomberg has reported. Apple has grand ambitions to create a car without a steering wheel or pedals, relying instead on fully autonomous technology, though many team members and industry watchers doubt such a move is possible on its current schedule.

MacDailyNews Note: Lamborghini became the first automotive brand to use augmented reality, using Apple’s AR Quick Look for iPhone and iPad in its virtual launch of a new model, the Huracán EVO RWD Spyder on May 7, 2020.
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The post Apple hires key Lamborghini exec to work on ‘Apple Car’ appeared first on MacDailyNews.
https://macdailynews.com/2022/07/27/apple-hires-key-lamborghini-exec-to-work-on-apple-car/
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