MacMusic  |  PcMusic  |  440 Software  |  440 Forums  |  440TV  |  Zicos
iphone
Search

Apple’s iPhone continues to sell well as smartphone market falters

Wednesday July 13, 2022. 04:20 PM , from Mac Daily News
The global smartphone market is faltering, but Apple’s iPhone 13 lineup continues to sell well, and the company is expecting its upcoming iPhone 14 family to do even better at launch.
The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max features an all-new Ultra Wide camera with autofocus which enables macro photography natively on iPhone, a new Wide camera, and a new Telephoto camera with increased 3x optical zoom.
Apple’s expectations for the forthcoming iPhone 14 underscore an increasing sentiment among tech analysts that Apple’s sales are likely to hold up better than the broader smartphone industry if and when the U.S. and other major economies officially enter recession.:

With Apple sitting at the higher end of the market, analysts believe that inflation in core items like food and fuel have taken a lesser toll on its relatively affluent user base.
Global [smartphone] sales down 10% year over year to 96 million units in May, the most recent month for which full figures were available, according to Counterpoint Research. It’s only the second time in nearly a decade that the monthly figure has slipped below 100 million handsets, the firm said.
But two iPhone supply chain sources with direct knowledge of the matter told Reuters that iPhone sales have continued to do well in July despite signs of cooling market demand for other smartphone makers…
The second source said July shipments for the iPhone 13 from one factory were a third higher than July last year… Apple has started trial production of the iPhone 13’s successor with the goal of ramping up mass production in August so the devices can start shipping in the fall. The initial shipment forecasts Apple has given suppliers is “slightly higher” than that of iPhone 13 a year ago, the second source said.
The divergence between Apple and the Android market is rippling through Apple’s supply chain.
“For Samsung’s display unit, a better-than-expected performance in Q2 is expected due to shipments for iPhones, which is the only smartphone with strong sales,” said Song Myung-sup, analyst at HI Investment & Securities.

MacDailyNews Take: As foretold.
Real iPhones vs. Poor Man’s iPhones. Same as it ever was. — MacDailyNews, April 22, 2022
The bottom line: Those who settle for Android devices are not equal to iOS users. The fact is that iOS users are worth significantly more than Android settlers to developers, advertisers, third-party accessory makers (speakers, cases, chargers, cables, etc.), vehicle makers, musicians, TV show producers, movie producers, book authors, carriers, retailers, podcasters… The list goes on and on.
The quality of the customer matters. A lot.
Facile “analyses” that look only at market (unit) share, equating one Android settler to one iOS user, make a fatal error by incorrectly equating users of each platform one-to-one.
When it comes to mobile operating systems, all users are simply not equal. – SteveJack, MacDailyNews, November 15, 2014

Android is pushed to users who are, in general:
a) confused about why they should be choosing an iPhone over an inferior knockoff and therefore might be less prone to understand/explore their devices’ capabilities or trust their devices with credit card info for shopping; and/or
b) enticed with “Buy One Get One Free,” “Buy One, Get Two or More Free,” or similar ($100 Gift Cards with Purchase) offers.
Neither type of customer is the cream of the crop when it comes to successful engagement or coveted demographics; closer to the bottom of the barrel than the top, in fact. Android can be widespread and still demographically inferior precisely because of the way in which and to whom Android devices are marketed. Unending BOGO promos attract a seemingly unending stream of cheapskate freetards just as inane, pointless TV commercials about robots or blasting holes in concrete walls attract meatheads and dullards, not exactly the best demographics unless you’re peddling muscle building powders or grease monkey overalls.
Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong.
Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.
iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the Hee Haw demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth. – MacDailyNews, November 26, 2012
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Shop The Apple Store at Amazon.

The post Apple’s iPhone continues to sell well as smartphone market falters appeared first on MacDailyNews.
https://macdailynews.com/2022/07/13/apples-iphone-continues-to-sell-well-as-smartphone-market-falter
News copyright owned by their original publishers | Copyright © 2004 - 2024 Zicos / 440Network
Current Date
Apr, Fri 19 - 15:52 CEST