Apple Rumored To Announce 'Game-Changer' AR/VR Headset In January 2023

Apple is 'likely' to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. MacRumors reports: In a detailed post on Medium, Kuo explained that Apple's headset will be a 'game-changer' for the augmented-reality and virtual-reality market. Describing some of the headset's functionality, Kuo said that while Apple has repeatedly touted its focus on AR, the headset will 'offer an excellent immersive experience' and a 'video see-thru' mode. The headset is expected to boost demand for immersive gaming and multimedia entertainment experiences.

Kuo said that the device is 'the most complicated product Apple has ever designed,' leading Apple to use components from many of its existing suppliers. Kuo also believes that Apple will be an industry leader in the headset space, has 'significant competitive advantages,' and does not need to join the Metaverse Standards Forum. Notably, Kuo thinks that rivals will race to imitate Apple's headset once it launches, 'leading the headset hardware industry to the next stage of rapid growth.'

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