Steve Jobs was major driver of Disney's shift to online media

Apple co-founder Steve Jobs directly influenced former Disney CEO Bob Iger to embrace online video sales and help launch iTunes movie and television sales, a book about the streaming industry says.Steve Jobs and Bob IgerApple and Disney have enjoyed a close relationship for many years, with Jobs using his position to convince Disney into working with the iPhone maker. In an extract from the Dade Hayes and Dawn Chmielewski book 'Binge Times: Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix,' Jobs went to great lengths to get Disney on his side. Read more...