Peloton could be bought by Apple to boost healthcare initiatives

Acquiring Peloton could be a 'major strategic coup' for Apple, according to Wedbush, with the purchase potentially helping boost Apple's moves in the health and fitness market.Following the halt of production of bikes and treadmills due to waning consumer interest, Peloton has reportedly become an acquisition target. While the main attention has been on Amazon's possible bid for the company, analysts have put forward the case that Apple could be interested in acquiring the firm.In a note to investors seen by AppleInsider, Wedbush analysts Daniel Ives and John Katsingris write that Apple could easily be one of the potential acquirers of the fitness company. For Apple, 'acquiring Peloton would be a major strategic coup and catalyze the company's aggressive health and fitness initiatives over the coming years,' Wedbush says. Read more...